So what really happens when one of your video spokesmen leave? The instant answer is nothing. You hire/promote a replacement. Over time you let them reshoot clips featuring the ex-employee, but we bet you won’t.

Why?

Things move on. You learn. Let your new team be themselves, let them tell your story as they see it today. Keep it fresh. You always learn from every video you create. There’s always something you can do better next time.

Take the departure as an opportunity to refresh your story.

The debate for using actors or real people continues. One plus for hiring an actor is they never leave your employ, except that’s the rub, they never joined you in the first place and it shows. Too slick. Actors train to look relaxed and perform, and for business video that’s a problem. They don’t come across as real.

We’re often asked “Should you have a single spokesman?”

We no longer think so. Our thinking has evolved for one major reason – Hollywood. Take your queues from the masters of the art.

Take any movie or sitcom. There’s always a handful of characters. Take Friends. Who’s your favourite actor/actress? Joey, seriously!

Precisely! We are all different.

Our brains are really good a processing people, more people means more to process. It keeps us engaged and Hollywood gets this. And so can you.

Simply put, more people is more engaging. Keep the brain busy. Busy is better than bored.

The other major plus of mixing up your people is that it lets the real naturals rise to the top. If you don’t try people on camera, you will never know

In a true persona-based marketing sense you should match your actor to your target persona and by offering choice, passing control to the viewer and by offering up many actors, your are doing just that. Let your customer’s find their favourite spokesman.

The more people you show, the more real you become. You show you diversity and your humanity. Your viewers form opinions and guess what.

They have forgotten about the star. A company is not a one-man show. There are many sides to your business personality, show them.