So what is interactive video and how do you create it. From experience, we’ve found this explanation helps.

• HuStream happen to use multiple short video clips to create conversations via video, but you can use text in multiple blog posts to convey the exact same concept. Hyperlinking isn’t new, not to the web. Interactivity is still new to video. They both equate to conversations. Interaction. Back and forth responses.
• This graphic gives you a clue of just how the whole conversation video app is stitched together.
• You can begin with an existing long video clip and splice it up into its respective segments. Once you are familiar with creating interactive video apps you can record and create individual short clips directly, but that does not have to be how you begin or how you levergage existing content.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  In a regular linear post, you’d read from beginning to end, except research proves you don’t. You skip & skim reading 20-28% of words on any given page [2]. You assume control to save time. Well that’s all we do with video, except we encourage you to take control to save you time. Think of it as a create your own adventure-style interaction.
  
  
  
  We can track your interaction on video, you like I can on the blog. We know on video it dramatically increases the time spent viewing. We know it keeps you attentive for longer. We know you are listening as you are clicking every 40-50 seconds.
• There are other reasons to split it into multiple segments. A big one is Google bots. It makes each post/clip easier to find. In this case 4 posts is 4+ times as easy, that’s 4 cracks at the SEO whip. Video it’s no different, except Video SEO is 50x more effective (simply because there’s less video relative to text) [3]
  
  
  
  And shorter clips of text or video are simply more precise to share. Which means what you share is more effective. People get your content. How many times have people sent you a long article. Did you always know why they thought you’d get excited. Did you ever miss the highlight?

Try interacting with the following video application. It’s really very simple and quick to create you own video application. This App takes you through a demonstration of the tools you use to create an interactive video. It’s quick and ridiculously simple.

So where now?

This post is connected to four other short hyper-linked posts. It’s more like a conversation. You are in control. It kinds of emulates conversational video, but via a blog post using text. You choose how and what you consume. So let’s explore, but on your terms. Where next? What do you want to know next? You choose?

1. Intro – Tribes Share, Conversations Engage. Listening’s Social Dimensions – Channels x Attention x Reach
   
2. Channels – Listening across all Media (opening your mind to listening everywhere)
3. Attention – Listening to grow the time your audience spend watching/reading
4. Reach/Sharing – Listening inside social sales cycles. Creating customer tornados via open sharing
5. Dummies Guide to Creating Interactive Conversational Video from Linear Video Clips