Here’s the latest stats on Video direct from Comscore Analyst Dan Piech

I’ve also located the matching slide deck as it’s not that easy to view all the metrics mentioned in the video.

Enjoy. I’m still digesting what this means and how this aligns with our thinking here at Hustream.

I’d love to hear your reactions

I’ve pasted some of the stats here into the post.

89 Million People in the United States are going to watch 1.2 Billion Video Today

Ad Spend on Video up 344% between 2006 and 2010, While Video Content grow 600%

2006
$324 MILLION 63 BILLION VIDEOS
’0.7 PER VIDEO

2010
$$1,440 MILLION 441 BILLION VIDEOS
(ad spend)
’0.4 PER VIDEO

Every month:
NUMBER OF VIEWERS % OF INTERNET AUDIENCE
VIDEOS VIEWED
VIDEOS PER PERSON VIEWING TIME PER PERSON
180MM
85% 36B
200 13 hr

THE STATE OF ONLINE VIDEO
Ubiquity The rise of long-form Video advertising

Ad impressions per month
5.9Billion video ad impressions per month
2.4Billion video ad minutes per month
148 Million viewers exposed to video ads

Ad Impressions per month ‘ 6 month variances
36% Growth
video ad impressions per month
30% Growth video ad minutes per month
8% Growth viewers exposed to video ads

Linear video ads are served across the web in a month reach the average video viewer 40 times

16.4% of videos viewed are ads

Online video viewing growth is outpacing ad spending growth