About This App:

Microsoft Office 2010 Development Tools are powerful assets and work flow processes that can enhance productivity and functionality of any organization. Microsoft needed a way to deliver a wealth of relevant information to the correct person – executives to engineers - and even encourage them to continue the conversation further.

The focus of this App is to interactively deliver information about how the Microsoft Office 2010 Development Tools benefits any office work place environment. The design of this App sparks interest in the MS Office 2010 Development Tools by giving the key people the most valuable information relevant to them. The multi-clip format gave Microsoft the much needed ability to tailor the video content to meet the needs of number of highly targeted personas including Chief Executives, Software Architects, and Developers.The personalities used in the videos are Microsoft representatives; people who engage with their targeted personas on a daily basis.

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The mandate of the COEDC is to encourage economic growth in the Okanagan by providing vivid details on the desirable quality of life and business climate of the region. One of the initiatives of the COEDC has been to highlight the thriving Technology Community residing in the Okanagan region and encourage entrepreneurs and investors to continue to drive growth. The issue for the COEDC was how to do this in an innovative way to engage a tech-savvy audience. In essence, the COEDC was looking to use technology to attract technology.

HuStream provided the solution the COEDC needed to highlight the Okanagan Technology Community in a truly original way. The self-driven style of Interactive Video is new, fresh, and innovative; all the qualities needed to catch the attention of the tech-savvy investor. With this App they were able to target three distinct areas of business interest: Starting, Growing or Investing in technology companies and the viewer drives the video content to the specific information relevant to them, using their language. The library of testimonials is of particular interest as it showcases personalities of highly successful local investors and entrepreneurs.

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Founded in 2008, Debt Monkey was set up by reps from financial services industry who were ‘ape’ about seeing the amount of people who knew little to nothing about credit and debt. Early marketing efforts for Debt Monkey included a TV commercial; however, the Founders recognized that the online world was different from TV with the online audience far less captive or complacent. The ‘info snacking’ online viewer rarely stays tuned for more than 10 sec which poses a problem when trying to build brand awareness.

To increase engagement and view times, Debt Monkey created this App as an addendum to the TV commercial filming for its online audience to enjoy. With a man being chased by a monkey, the viewers are given multiple endings, allowing them to try different outcomes to escaping debt. A few minutes of extra filming while producing the TV commercial resulted in an online adventure was insanely sticky with viewers exploring all the different endings.

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After the Applause is an initiative designed to assist athletes in the transition from amateur & professional careers into the mainstream work environment. The content also targets corporations to educate them on the value of hiring athletes; how to take advantage of the skill sets that all athletes possess such as drive, determination, and strong work ethic. In the case of ATA, they needed a solution that would give them ability to target a range of athletes depending on the stage of their career.

HuStream provided After the Applause with a single solution that allowed the client to speak to several unique viewer personas. In addition, the authenticity of this project really resonates as the personalities used in the videos were highly representative of the viewer they wished to connect with. ATA Founder Frank Huck is an ex-pro athlete himself and speaks from the heart of someone who has seen the twilight of his career and has gone through the workplace transition himself. The business advisor to the ATA initiative, and the personality used for the corporate information videos, knows first-hand the benefits that organizations stand to gain from hiring athletes and delivers the message with true authenticity.

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The Conference Board of Canada is the foremost independent, not-for-profit applied research organization in Canada. They are experts in running conferences but also at conducting, publishing, and disseminating research. In a nut-shell they have information available, and a lot of it!

In the internet age the challenge is not finding information online; the challenge becomes finding timely, relevant, properly sourced, and accurate information. This is where the Conference Board of Canada serves a vital role for organizations in providing solid information relevant to their industry. This App explores the most common questions that prospective clients may as they try to as the CBoC information including what technical formats the information is exported to all the way to how the CBoC ensures their information and statistics are accurate and relevant.

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Personal Bankruptcy Canada is dedicated to assisting people with their debt issues and the PBC team of experienced and licensed Bankruptcy Trustees help explore the options available to those facing bankruptcy. PBC is a phenomenal resource for all things related to bankruptcy including understand bankruptcy, how to declare, legal issues surrounding bankruptcy, the common fears & misconceptions, credit counseling, and so much more. They believe that good people can have bad debt and as such are deeply committed to helping them solve their debt issues.

The topic of debt and bankruptcy undoubtedly leaves the viewer very vulnerable and sensitive and as a result with this Interactive Video App, PBC chose to use a mellow tone with clear language to create a theme of hope from despair. Trustee in Bankruptcy David Smith has a calm and genuine demeanor that really shines on video, engages the viewer, and immediately builds trust.

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The mission of Tourism Kelowna is to create a measurable healthier tourism industry through innovative marketing and advocacy initiatives. Their mandates include: increasing overnight visitors to Kelowna, expanding & advocating Kelowna's diverse year-round tourism, and branding Kelowna as a destination recognized regionally, nationally and internationally.

One area that Tourism Kelowna wanted to see expanded was choosing Kelowna as a destination for hosting large scale conferences and tradeshows; a lucrative industry that many organizers tend to associate with larger metro areas. This Interactive Video App was designed to talk specifically to meeting planners and organizers. The topics covered included the most common questions asked and also include an array of pictorial imagery of the actual locations which showcased the unique geographical qualities of Kelowna and the Okanagan Region.

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The SoloStrength SpeedFit Simple Gym is a total body workout for the home gym or trainer studio. Creator, Michael Bulva, has been inspired to provide better tools to support the health and fitness of our modern society and Michael's passion and dedication to this goal is at the core of the development of the SoloStrength Lifestyle solutions. To rise above the tremendous volume of fitness/body/health improving product noise, Michael needed a creative way to connect with his viewer, educate them on his product, and show them his passion and dedication.

The SoloStrength Interactive Video App has brought just that. In the world of infomercials and over-produced TV marketed products, viewers have come to crave the real story behind a product. In an effort to do that, this App targets two distinct personas – The 'at home' User and the Professional Trainer – and tells the story of how The SpeedFit system was designed from ground up to help people be fit and healthy in their homes. It also educates them on how important proper fit-for-need is when buying gym equipment, not just cost alone. Michael passionately talks about his life experience, physical training experience, and the many benefits and great value that SoloStrength SpeedFit brings to the consumer.

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TRG is a close-knit group of experienced advisors and service professionals with over 300 years of combined experience in the field of employee benefits. They specialize in customized employee benefit and retirement plans for businesses and not-for-profit organizations. At TRG, they believe that a perfect plan doesn't just happen; it is the product of careful research, expert knowledge of product offerings, and effective communications between parties.

Video was a new medium for Jim Sced, Chairman of TRG and host of this Interactive App, but it was clear from the start that his vast experience and passion for the services that TRG provides its clients, would shine through. Creative Director Jordy and Jim took their time making sure the App had a relaxed and natural feel. Employee Benefits is a subject matter that too often is glazed over with impressive and technical messaging, and, it was important that the dialogue was real and to the point to make sure the viewer understood the process of group benefit and pension plans – minus the confusion!

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Beyond Courage is a personal development retreat from IsaGenix International, set in a beautiful Santa Barbara California, where attendees seek to achieve personal growth and inspiration. Traditional marketing and linear video had proved ineffective in showcasing the beauty of the venue as well as reinforcing the effectiveness of the retreat.

As with all HuStream Interactive Video Apps, the viewer was able to choose the topics that piqued their interest, selecting onlyinformation that was most important to them, ultimately helping tostreamline the material and their decision to attend the retreat. Overall, this App has received tremendous reviews with astonishingly high viewer engagement numbers! Viewers were treated to an array of personal testimonials and given an opportunity to converse with the lead instructor, all en route to signing up for the Beyond Courage event.

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IsaGenix International is the maker of premium health products and a highly successful network marketing company. And like any network marketing company, a potential lead could be gathering information to use IsaGenix products, sell IsaGenix products, or in some cases both! Delivering this message poses a tremendous communication challenge. IsaGenix needed to tailor their product messaging to different targeted personas whichranges from professionals to stay-at-home parents, athletes and trainers to the overweight, and everyone in between.

This App was created as a ‘warm lead’ sales qualification tool to be used by the vast the network of IsaGenix Sales Associates. Interactive Video was such a natural fit for IsaGenix – multiple messages to multiple targets. In fact, the IsaGenix Revealed App speaks to 8 different personas! It is designed to determine who the viewer is, deliver the tailored message accordingly, and engaging them in a relevant conversation about the products, the outcomes, the Founders, headquarters, the economics of IsaGenix, and any information deemed relevant by the viewer. This App also boasts an astonishing 250+ testimonials of actual IsaGenix product users and Sales Associates.

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We produced this simple yet effect Interactive Video App to demonstrate our technology. The sample shows how Interactive Video can be designed to engage an online audience and how to effectively script the video clips for timing of the decision points. Enjoy!

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GiftTRAP is a unique, social board game that pokes fun at the perils gift giving and receiving. Designed by Nick Kellet, GiftTRAP was voted “Best Party Game of the Year” in 2008 by Games Magazine. The challenge with GiftTRAP has been to communicate the concept of the game to people, more specifically do dispel any fears that the game promotes materialism (with so many gifts being fantasy based and non-monetary, this could not be further from the truth!

A self confessed Fanboy of Social Media, Nick has promoted GiftTRAP almost exclusively through SoMe channels and online contacts. He felt that Interactive Video would be a natural fit to his Inbound Marketing style as he sought to appeal to a wider audience and expand his network. GiftTRAP’s fun intro video helps visitors get behind the scenes as they can quickly learn the concept of the game, discover the awards, and find out what’s inside the box.

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Author and Speaker Wendy Komac is a ‘Turnaround Specialist’ who helps companies change their underperformers into exceptional workers.

In partnership with EBrand Development, this Interactive Video App was created to introduce the viewer to Wendy and give them an in-depth look at all that she can brings tn an organization with an underachieve workforce. Topics for the viewer include Wendy’s life experiences, an introduction to the ‘caustic cast of characters’ that each person must learn to work alongside, and discussing her unique style of counseling employees on how to overcome obstacles and excel.

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From her many years of experience earning a living in the Network Marketing Industry, more commonly known as MLM, Mary-Jane Mehlenbacher has created a CRM system specific tailored for the MLM Market. Fiitfu (Fortune is in the Follow Up) was designed with the understanding of the unique needs of a Network Marketer as it relates to successfully organizing their client base and following up with their leads. Created as a SAAS tool, it is downloadable and cloud-based.

The goal of this Interactive Video App was to build a contact base for Mary-Jane by showcasing her deep knowledge of the MLM industry, lending credibility to her product. She is a genuinely warm and sincere individual and the delivery of her message engages and resonates with the viewer.

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“Umaret se Ma nalachno” is an exceptional book written by the Milan Matejcek, the father of HuStream Founder Peter Matejcek, about Milan’s life journey from a communist Czechoslovakia to a democratic Canada. It is a compelling story that traces the timeline from his youth to adulthood and ends at the point where he and his wife, with only a car full of belongings and 2 young children, defected from their homeland. A defining characteristic of the book is the way brilliantly captures the reader’s imagination as the writing style changes and grows as the main character, Milan, ages and matures.

The goal of this Interactive Video App was introduce to the author to the literary community and to hear in his own words what compelled Milan to chronicle his life story. Scripted completely in Czech language, the App combines almost poetic speech with imagery directly from Milan’s past.

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ReviverSoft is dedicated to providing software utilities that make your PC run like new. Too often people think it's time for a new computer because their current PC is running slow, crashing, or wont boot up. To generate interest in the company and its products, the company wanted to offer free advice to perspective clients on how to self-manage the health of their PC.

It was important to ReviverSoft that they deliver their content in a manner that was engaging and easy to follow. Interactive Video was the solution. This App covered a dozen different self help topics and product demos that allow the viewer to get help, by their specific operating system. And the stop-go nature of Interactive Video gave the viewer the ability to follow through the experience step by step, at their own pace, so as not to miss any information. Several of the Apps even have subtitles! Japanese, German, and French are available to provide the perfect experience around the world.
Specific episodes include:

• Episode 1 – Start-up Issues


• Episode 2 – Uninstalling Applications


• Episode 3 – Updating Drivers with Driver Reviver


• Episode 4 – Optimize Windows 7


• Episode 5 – Knowing When It’s Time for a New PC


• Episode 6 – Cleaning Your Windows Registry


• Episode 7 – Benchmarking Your PC


• Episode 8 – Computer Maintenance


• Episode 9 – Streamlining Your Web Browser


• Episode 10 – Upgrading From Windows XP to Windows 7


• Episode 11 – Web Apps as Desktop Replacements


• Episode 12 – Optimizing Your Battery Life

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Surrounded by the rich, natural beauty of Northern Ontario, Algoma U is an inclusive and diverse community of over 1200 students offering more than 30 academic programs in fields such as Business, Community Development, Economics, Biology, History, Psychology, and Computer Science. Promoting itself as a ‘Small University. Big Education.’, Algoma has more than 40 years experience in offering undergraduate liberal arts and science programs. And like all small market universities and colleges it struggles to get the attention of new students over the household reputation of some large market post secondary institutions.

This Interactive Video App covers the most common questions that perspective student might have but takes a unique angle. Instead of focusing on just being a ‘New Student’ the content breaks out depending upon the education requirements of the student. For example are they coming straight from high school? Upgrading to a degree? Are they of aboriginal background? Or are they international? By tailoring the content this way, this App broadened the University’s appeal by making the online experience more intimate.

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Douglas College is one of British Columbia's largest colleges that offers degree programs, career programs, diploma programs and continuing education. New students entering Douglas have a lot of choices to make and often have a ton of questions. More often than not they turn to Student Services for guidance and information on all of the college’s resources.

Understanding that the vast majority of new students to the college are a tech-savvy-video-seasoned audience, Douglas recognized that Interactive Video would be a fantastic fit as a video based, self-help toolshowcasing their Student Services department.Fun, authentic, short clipped and to the point, this App is designed to guide the viewer through the Student Services department and answer a variety of viewer questions. This App uses a Douglas student as a host, resulting in the viewer seeing the host as a peer. This new/prospective student viewer feels more comfortable with the delivery of information and seeks to learn more about various student services that are availableat Douglas. Shot on location, it even gives them a peek at the campus!

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Olds College, located in Olds Alberta, has uniquely position itself as THE place for students to get practical training for a variety of very unique careers. Olds prides itself in providing an intimate, hands-on learning environment where the faculty knows the students by name not their student number!

In the close fight for new student recruitment, this Interactive Video App is a one-two punch solution for Olds College. Video provided the much needed medium to showcase the intimate hands-on experience students can expect from an Olds education, while at the same time, the Interactivity engaged the new generation of ‘information snacking’ student whose attention is hard to hold. Additionally, this App uses one of Olds’ own students as the host, and the viewer also gets to meet actual students from the represented programs. Very authentic!

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Nestled in the beautiful Fraser Valley just east of Vancouver, Canada, The University of the Fraser Valley (UFV) is a fully accredited, public university that enrolls approximately 16,000 students per year. And to keep recruitment levels at a steady pace, UFV wanted a way to showcase its fabulous geographical location as well as its fast-paced, student centric culture that the current student body has come to enjoy.

This App focused on giving an exciting interactive tour to showcase the campuses of UFV, of which there are many including Abbotsford, Chilliwack, Mission, Hope, Agassiz, and a growing presence in Chandigarh, India! It covers all the necessary FAQ, and is hosted by some already locally known UFV video stars that brought a fun, passionate, and energetic feel to the entire Interactive Video App.

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UGM is an urban relief organization, based in the country's poorest neighborhood - Downtown Eastside of Vancouver, Canada. UGM's Mission is to ease the burden of poverty of the most vulnerable, rebuild the lives of the broken, and offer dignity to those who feel cast aside. UGM is 93% publically funded and though it is one of largest relief organizations it, surprisingly, receives no government funding.
In an effort to attract more youth volunteers to their various programs, UGM wanted to dispel the misconception that they were merely a 'soup kitchen'. Thought they do serve an astonishing 680 meals a day, with a Co-ed Drop-in Centre, 74 bed men's emergency shelter, 133 beds dedicated to supporting the various stage of addition management, and an education facility, they are far more than a 'soup kitchen!' Viewers can explore the history of the Union Gospel Mission, see the shelter for themselves, and learn about the different UGM programs. This Interactive Video really provides an intimate glimpse into how UGM impacts people’s lives and the surrounding communities.

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Have you heard of a college that has its own jail cell? Power plant? Mining caves? Neither had we! But that is exactly what you can expect from Cambrian College. Located in Sudbury, Canada, Cambrian College offers its 14 000 students 80 full-time programs, 900 part-time courses and programs, and 3 campuses. What that equates to is a lot choice and whole lot of market messaging!

Recognizing that too much information about choosing 'what to do for the rest of their lives' will undoubtedly overwhelm a perspective student, with this App Cambrian chose to warm the viewer to the idea of coming to the college by giving them a self-guided tour of the main campus includingthe residences, the common areas, the classrooms, and theunique resources that their programs utilize. This App has over 32 clips that were shot over an impressive 8 days on location!

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As one of Canada's largest credit unions, Westminster Savings Credit Union is dedicated to providing full financial services to the residents of the Greater Vancouver area. And like most large companies, one of the pitfalls of having a large staff is that dissemination and retention of internal communication often goes flat. Many organizations spend a great deal of time and money in preparing documents, and as vital as the information may be, these documents are too robust and overwhelming to consume. Especially for today’s net savvy generation! The result is the same FAQ’s being asked, wasting precious HR resources when the information is already available in the document.

Employee self-service to information is where Interactive Video Apps really shine! And this WSCU App is no exception. WSCU managed to take some previously unread documents about employee benefits and turned it into an engaging, informative experience for their staff. The viewer consumes the information at their own pace with access to the information 24/7 meaning no work-time resources used up to view the App, and because of the inherent benefits of interactivity, the employees are more likely to retain the information contained in the videos. The other valuable piece to WSCU is that the App is fully trackable; meaning they are able to see the most popular topics, what areas employees kept coming back to, and which employees needed the most advice.

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How does an author like Jeffery best leverage his celebrity and social media following to engage an online audience who is otherwise saturated with countless self-promotional internet campaigns? Interactive Video of course!

This App was designed as a promotional tool to create awareness of Jeffery's new book "The Mirror Test". The Living Interview style gives the viewers to power to navigate through the content and select the questions they most want hear Jeffery's answer to. The authentic manner in which Jeffery answers his questions - speaking directly to the audience and personally inviting them to choose questions - is a refreshing and innovative way to engage his online viewer.

By blending the typical split window interview with the power of viewer driven Interactive Video, the Living Interview App is the ultimate in online interviewing. With this App Jeffery was able to provide an entertaining and engaging 'chose your adventure' environment where the viewer controlled the questions that are asked of him. In addition, there an opportunity for the viewer to submit questions to the author, and have a chance to win a copy of him book 'The Mirror Test'.

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Simon Sinek is the author of the 'Start With Why' and this Living Interview was focused on exploring the different methodologies that help business understand the importance of knowing why they do what they do. Simon's book explores the idea that all organizations and careers function on 3 levels. WHAT you do, HOW you do it, and WHY you do it. According to Simon the problem is that most organizations don't even know that WHY exists.

'Start With Why' is an intriguing business concept that has received a lot of buzz. There is much to tell and with so much great content in 'Start With Why', the Living Interview format provided a dynamic way for Simon to showcase this content. He is passionate about businesses starting with Why and it made for some great interview material; so much so that a linear video alone would not have engaged the online viewer from start to finish – there is over 30 mins of content! But by using the Living Interview, we gave Simon the opportunity to expand on a good deal of content and then break it up in to bit sized clips, targeted to certain topics, and completely self guided by the viewer.

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Andrea Sittig-Rolf is the creator of 'The Blitz Experience®'. The Blitz Experience is a highly successful New Business development program used to build a sales pipeline and drive new business. To date, Andrea has done a great deal of promotion and marketing in support of 'The Blitz Experience®' and was looking to try a new and innovative way to present The Blitz message to her online viewers.

This Living Interview provided Andrea the opportunity to connect with her online audience to explore and promote some of the unique sales lead generation concepts she has developed. Perhaps more importantly it gave her the tool she was looking for to QUALIFY her viewer. In a typical linear style interview, there is no way for Andrea to qualify what the viewer already knows. The Living Interview was a perfect fit for her as she was able to lay out the material in a standard Q & A format and then turn over control to the viewer to direct the material to topics they most want to know about. For extra entertainment and engagement, Andrea quizzes the viewer to test how much they really know about sales lead generation!